What is off-page SEO?
Off-page SEO includes those techniques which are which are not performed on the web page
directly yet they help to increase or preserve the ranking of your website in the Search Engine Result
Pages. These techniques help to draw more traffic towards your website through various other
sources.
Unlike on-page SEO, these techniques are implemented after the website is launched and gained
certain ranking in the Search Engine.
What are the advantages of off-page SEO?
It helps to draw more traffic to your website which in turn helps to increase the number of
site visits
It increased the exposure of the website
It helps to build credibility and increase the popularity
It also helps to increase the Page Rank
It can help you to reach maximum number of audience at minimum expenditure
Off-page SEO techniques which can help you to sustain the ranking of your
website
Off-page SEO tactics include a few activities which can be performed to enhance the ranking of your
website in the search results.
These activities are as below:
- Link Building Activity
This activity includes two types of link building – Internal and External. Internal links are used
to link different pages within the same website. External links redirects the users to another
website.
External links are further divided in two types :
a. Inbound (Incoming) – links given on other website which point towards your website
b. Outbound (Outgoing) – links provided on your website which point towards other
websites
- Social Media Marketing
This includes use of different Social Media platforms such as Facebook, YouTube, LinkedIn,
etc. to increase the reach of your website content. This includes posting photos, images,
Videos, Ads, etc. to attract more people and thus increase the website visits. - Social Bookmarking
There are some tools available online which can enable a person to bookmark or tag a
website page or web documents so that they can be opened easily anytime the user wants.
Reddit would be a good example of Social bookmarking website. - Directory Submission
There are websites which allow you to submit your website URL. After submission of your
URL, these Directory Submission websites store your URL in a specific category of a web
directory. - Document Submission
This technique allows you to submit your documents on some popular websites. These
documents can include PDF documents, PPTs, Articles, Images, Press release submissions,
etc. - Forum Posting
Some online platforms help the users to ask questions publicly. Any other user on the same
platform can reply to that question. The person who replies can add a URL which can point
to the content relevant to the question. The best example would be Quora. - Comment posting
This technique allows you to give comments on someone’s replies on the online platforms.
This technique is useful when a person cannot enter the thread of replies but wants to say
something on the ongoing topic. - Classifieds submission
Using this technique, you can submit your ads on the sites which accept classified
submission. The examples of Classified Submission sites would be OLX, Just dial, etc. - Local Listings
If you are looking for audience belonging to a specific geographical location, then Local
Listings can prove helpful. This technique will help you to target the audience who belong to
a particular city, state, country, etc. - Guest Posting
The last but not the least off-page SEO technique is Guest Posting. You can post articles or
blogs on other’s websites. An external link pointing towards your website can be mentioned in the
blog so that the visits to your website can increase.
Thus, we can see that, off-page SEO tactics not only help you to improve the ranking of your
website but also help you to move ahead in the competition. The web pages which are optimized
with the help of off-page SEO techniques can provide effective and long-lasting results without
burning a hole in your pocket.