What are Google Ads?
Google provides an online platform to promote your business on Google Search, YouTube and other
websites and mobile apps. This platform displays those ads on the top which provide the maximum
bid.
Thus, the advertisers need to participate in the auction by running ad campaigns. Google Ads can
help you to gain more visibility and thus help you to attract more traffic to your website.
What are the advantages of using Google Ads?
Google Ads simplifies your effort to reach audience as it has a massive reach itself.
It gauges the intent of the customer and displays the ads accordingly.
It helps to gain results rapidly as also helps to measure and predict them.
It helps you to create brand awareness and increase the probability of getting more website
visits.
You get amazing returns by investing even very less amount of money.
Which techniques of Google Ads can help you to boost your business?
- Content and Audience Targeting
The technique of creating and publishing content consistently which can provide relevant
and valuable information to audience is known as Content Targeting.
As the name suggests, audience targeting includes creating a data according to the interests,
location, purchase patterns, etc. It helps you to reach the most accurate audience and thus
helps to direct the flow of traffic towards your website. - Conversion Tracking
When a user sees your ad, clicks on the link, visits your website and makes a purchase, he
gets converted from a visitor to a customer. This is known as conversion which can be
tracked while running Google Ads campaigns.
Conversion tracking can help you to measure the percentage of visitors and track their
behaviour when they interact with your ads. - Performance Planner
Performance planner is tool using which you can create plans for the amounts to be spent
on Google Ads campaigns. With help of different metrics and analysis, this tool can help you
to forecast the finances and results of your campaign and thus help you to create plans for
your business.
Performance planner can help you to create the most suitable plans for your business which
would ensure more visits for your website as also better returns on your investments.
- Remarketing
In this tactic, the people who have already visited your website or performed any action on
your website are mainly targeted. The process of showing ads multiple times on other
partner websites or mobile apps in which the users have shown interest is known as
remarketing or retargeting.
The Google search engine tracks the users’ activities with the help of cookies to display
customized or personalised ads to the users who have previously visited your website. - Keyword planning
This is one of the most important features of Google Ads which can help you to find those
important keywords which many users are searching for. Keyword planning helps to create
effective and relevant content for promoting your business.
The keyword match type option helps to include those words or phrases which are the
closest match to the users search queries. It also provides an option to exclude the
unwanted keywords (negative keywords). - Bidding strategy and Quality Score
Google ads offer different types of bidding strategies which can help you to improve the
visibility of your ad and accomplish your goals. The ad campaign with highest bid and good
quality content has the highest probability of bagging the top position in the search engine.
The overall rating provided on the basis of content quality, relevancy and user experience is
known as the quality score. The ad campaign which has a good quality score has high
chances of gaining the top position in the serach engine. - Use of appropriate Ad extensions
Ad extensions help to provide additional bits of information about your business by
extending your ads. With the help of these ad extensions, you can provide the users
clickable link which direct to a particular page on your website or a direct link which would
provide them with your business location and contact information and so on. - Relevancy of Landing page
The web page on which the user lands or is automatically directed after he/she clicks the link
to your website is called as the landing page. This page contains the information that the
user is actually looking for.
The landing page must provide relevant information as it majorly affects the quality score
which further affects the position of your ad being displayed in the search engine.