What is on-page SEO?
What is on-page SEO?
On-page Search Engine Optimization refers to the techniques which can be used to improve the
position of your website in the Search Engine rankings.
These techniques which are performed directly on the web page can help you to increase the
visibility of your website in the Search engine Result Pages (SERP).
What are the benefits of on-page SEO?
The on-page SEO techniques can be used to optimize the content on your web page which
will help you to rank your webpage on the first page of the Search Engine
It can help you to boost organic traffic as also improve local search volume
It is inexpensive and provides results quickly
What are 5 effective on-page SEO techniques which would improve the ranking
of your website?
There are many techniques that fall under the category of on-page SEO. Let us have a look at the
ones that are important and easy to perform.
- Keyword Planning
Keywords are nothing but the words or queries entered by the users in the Search Engine.
These keywords must be used in the URL, Heading, and content on the web page.
While doing this, we must ensure the following things:
All the keywords are not written together in a sequence
Keywords are mentioned in bold
Their density is maintained around 2-3% of the total number of words in the content
(For example A keyword can be repeated 15 times in a blog of 500 words)
The keywords are not stuffed meaninglessly in the content - Google Ranking Factors
Google Ranking Factors along with the keywords help you to boost the ranking of your
website. These factors include Meta Tags, URL, Title, Description, Heading 1, Heading 2 and
images.
There is a certain set of rules for each of the factors which must be followed to improve the
website visibility in the Google Search Engine.
- White Hat Techniques
There are a couple of techniques or algorithms created by Google which must be followed to
boost the search rankings as well as protect it from losing its ranking. Some of the most
important tactics are listed below:
Creating unique and high-quality content
Not stacking up the keywords unnecessarily
Keeping the content and the URL relevant to the topic
Creating a website which is adjustable to mobile screens
Providing links that redirect to suitable web page - Crawling and Indexing
Crawling is the way in which a Search Engine gathers information while Indexing is a
technique used to organize and store this information in the database. Both these
techniques are performed by programs named as Crawlers or Bots.
These techniques are important from the SEO point of view as they help the Search Engine
not only to visit your website but also to store the information and present it whenever
required.
To achieve this, you need to make sure that the HTML file (Robots.txt) of your website does
not have any code or instructions which could block your website from getting noticed. - Redirections, Canonicalization, and Site Mapping
If you want to move your content to a new URL, then you must provide a link on the old
webpage which will redirect the user to the new website. This is known as 301 Redirects.
If there are multiple links that open the same page or website, then you must specify one
link in the code which will act as the preference link. This process is known as
Canonicalization helps to prevent duplicate content issues.
Site Mapping is the technique to create a map or list of the pages present on the website. It
acts like a roadmap that helps the crawlers to locate the pages on your website.
We can thus see how simple it is to improve the ranking of your website with the help of
these 5 simple on-page SEO techniques. These techniques will help you achieve amazing
results within no time and certainly at a very less cost.
You may also like to read about : Social Media
For more knowledge you can refer : Google SEO starter guide