What is Google Analytics?
Google Analytics, a Google developed platform, is used to create reports to analyse and get a clearer
picture of the performance of your website or ad campaigns. Google Analytics provides you with the
detailed statistical data by tracking every activity of the user who visits your website.
The Google Analytics is a powerful tool which can offer you with multiple options to create reports
customized to your requirements. It will thus help you to gain insights, revamp your website,
increase its efficacy and grow your business.
What are the advantages of Google Analytics for digital marketing?
The detailed analysis reports created by Google Analytics help you to plan new marketing
strategies.
It can help you to improve your content marketing by analysing and tracking your Search
Engine Optimization performance.
You can set goals, create custom alerts and use Dashboards to check the performance of
your website.
Google Analytics also allows integration with third-party tools or platforms
The historical data of the traffic which visited your website can be extracted and reviewed.
Which are the five types of reports which can help you to spruce up your
website and multiply the traffic?
There mainly 5 types of multi-functional tools available in the Google analytics tool which can help
you to analyse, plan, create or improve the effectiveness of your website so as to attract more traffic
of relevant audience.
Real time
As the name suggests, the Real-time report displays data about the on-going activities. This
report continuously updates itself to show the most accurate data.
With the help of this report, you can check details related to the location of the user, traffic
sources, content, events and conversions.
Audience
The Audience report displays thorough information about the users visiting your website. It
displays statistics related to the demographics of the audience such as age and gender, the
interests of the audience, location, device, etc.
Audience tool will enable you to acquire information about your website visitors, analyse
their needs and create better or improved ad campaigns.
Acquisition
The process of acquiring new customers by bringing the website visitors down through
different channels or the marketing funnel is known as acquisition. The Acquisition report
shows statistics about Acquisition-Behaviour-Conversion (ABC) which means the how new
customers are acquired, the way they interacted after visiting your site and the channel
through which they got converted.
Different options such as Google Ads, Search Console, Social, Campaigns, etc. can help you
to understand your audience better and thus help to draw more traffic to your website.
Behaviour
Behaviour means the way the visitors act or behave after clicking on your website link. The
Behaviour tool offers different types of reports which provide information about the total
time spent by the visitors on your website, number of pages viewed, bounce rate, most
visited page or content, etc.
This report is important as it can help you to study the behavioural flow of the visitors and
identify the areas where improvement is required so that you would be able to serve the
customers in a better way.
Conversions
A simple act of filling the form or completing a purchase can be considered as a conversion
of a mere visitor to a customer. The conversion may also include user engagement, signing
up or any act which adds value to your business.
The Goals report in the Conversions tool in Google Analytics display data related to your goal
such as percentage completion of your goal, goal value, goal conversion rate, flow of goal,
etc. The Ecommerce report will display statistics related to shopping, product performance,
product list, marketing, etc. The last report in Conversion, Multi-Channel Funnels displays
the paths using which the website visitors got converted which could include combination of
channels.